![Jochen Zeitz (L), CEO of German sports goods firm Puma, and Herbert Hainer (4th R), CEO of German sporting goods maker Adidas, take part in a friendly soccer match between Puma and Jochen Zeitz (L), CEO of German sports goods firm Puma, and Herbert Hainer (4th R), CEO of German sporting goods maker Adidas, take part in a friendly soccer match between Puma and](https://c8.alamy.com/comp/2E7JC58/jochen-zeitz-l-ceo-of-german-sports-goods-firm-puma-and-herbert-hainer-4th-r-ceo-of-german-sporting-goods-maker-adidas-take-part-in-a-friendly-soccer-match-between-puma-and-adidas-in-herzogenaurach-september-21-2009-reutersmichaela-rehle-germany-sport-soccer-2E7JC58.jpg)
Jochen Zeitz (L), CEO of German sports goods firm Puma, and Herbert Hainer (4th R), CEO of German sporting goods maker Adidas, take part in a friendly soccer match between Puma and
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![Adidas CEO, Herbert Hainer (R), and Puma CEO, Jochen Zeitz, on the pitch ahead of a soccer friendly between two company sides in Herzogenaurach, Germany, 21 September 2009. The friendly took place Adidas CEO, Herbert Hainer (R), and Puma CEO, Jochen Zeitz, on the pitch ahead of a soccer friendly between two company sides in Herzogenaurach, Germany, 21 September 2009. The friendly took place](https://c8.alamy.com/comp/D4R354/adidas-ceo-herbert-hainer-r-and-puma-ceo-jochen-zeitz-on-the-pitch-D4R354.jpg)